Rebuilding a Data-heavy System
for SaaS Advertising & Repricing Tools Used by Global Amazon Sellers.
BQool is a SaaS platform for Amazon sellers, providing repricing, advertising, and analytics tools. The platform had grown into a powerful product but carried legacy design debt, making it difficult for users — primarily mid-aged professionals — to navigate complex workflows efficiently.
Industry
SaaS, E-commerce
Role
Sr. Product Designer | UX Lead
Employment
Full-time
Team
Product manager
Business Analyst
2 Front-end Developer
Customer Success Team
Tools
Figma, AxureRP, Affirmity, LearnWorld, Gemini
Period
06.2025 - Present
