Senior Product Designer
Complex products. Clear decisions.
I design AI and enterprise SaaS experiences that turn dense data, complex workflows, and uncertain automation into confident action.
8+ years
Product design
AI + SaaS
Complex products
Complex workflows
Data & automation
Design systems
Built for scale
Selected work across enterprise SaaS, generative AI, fintech, mobile learning, and fitness — focused on complex workflows, clear decisions, and scalable systems.
01 / BQool
Leading product design for BQool's data-intensive Amazon advertising platform, from dashboards and automation to AI-generated insights.
Real BQool advertising dashboard screenshot.
Read the BQool case study02 / Scriptoplay
Reframing open-ended generation as a guided production process with context, review states, and recovery paths for inconsistent outputs.
Real Scriptoplay dashboard, shown in light and dark mode.
Read the Scriptoplay case study03–05 / More work
I move from business rules to tested product behavior, keeping user needs, technical constraints, and interaction intent connected.
What does the user need to understand or decide right now?
Make automation and AI legible, reviewable, and recoverable.
Carry design intent through systems, prototypes, handoff, and verification.
I bring 8+ years of experience designing AI-enabled products, enterprise SaaS, data workflows, and design systems.
I partner with product, engineering, business, QA, and customer-facing teams across the United States and Asia.
Senior Product Designer & Design System Lead
BQool
2025 - Present
Product Designer & UX Lead
Scriptoplay
Jun 2022 - May 2025
Product Designer
MyGoDeFi
2020 - 2022
Product Designer, Project Manager
TP Music
2019 - 2020
UX/UI Designer
LeWellness
2017 - 2018
